About
Who are we?
We're Perth-based copywriters with a passion for business and advertising. We're dedicated to providing the highest quality copy we can; copy that is personal, emotive and persuasive. We've studied all the greats, but we still do things our own way.
Our way is centered around our mission, a code-of-conduct that we hold ourselves to so that you can get the very best service from us.
The J.B. Writing approach is three-pronged:
Creativity
We pride ourselves on our ability to think laterally, because strong copywriting is created by thinking outside of the box.
We take risks in our writing because low-risk equals low-reward, which means your message is less effective.
Marketing is no place to be playing it safe; only the bravest stand out.
Emotion
Emotion is the most powerful tool available to marketers. People are quickly becoming immune to the thousands of marketing messages they see a day.
To succeed you have to reach the readers' hearts and focus on value.
Information can be forgotten within moments, but if you can make your customers feel your message they'll remember it for years.
Honesty
We are not spin-doctors, we are communicators. Part of our mission is to always communicate honestly.
As consumers we've had enough of white-lies, exaggerated claims and fluff - we want the truth and we want it in language we can understand.
So that's what we are determined to bring to our copywriting.